Wednesday, August 8, 2012

Video: How I Style...Braid Out Pt. 1

Hair Diary: Valerie R.

Who Am I...My name is Valerie. I have been natural for 3 years. My whole life I was told that I had unruly unmanageable hair. It has been a long hard journey. Once I thought I had everything down packed with the “Curly girl method”, I discovered that something still was not right. Well ladies, as if caring for curly hair isn’t hard enough, I discovered I am protein- sensitive as well. So right now I am on a journey to find what works best for my hair sans protein.

Whereabouts...I live in Orlando, Fl. I do not see many naturals on the regular but saw many at the 2011 Curly Nikki event. Hair History...I have been natural for a little over 3 years. I decided to go natural because I finally wanted to see what my REAL hair looked like.

The Opinions of Others...My mother was shocked at the fact that I actually went through with it and my older sister was negative about it (she is relaxed). I simply told them that I love the hair God gave me. My mother decided to go natural with me. My sister likes my curls but always comments on how she liked my straight hair better.

My Curl Routine...
**I do not use sulfates, silicones nor proteins in my hair**
-Wash 1x or 2x a week with a sulfate-free and protein-free shampoo, I wash in 2 sections
-De-tangle hair in front of mirror with conditioner (saves water). I use a paddle brush for ends and a big tooth comb for my roots. I de-tangle in 8 sections, 2 sections in each quadrant
-Deep condition 1x a week with my Hair Therapy Wrap -Put in leave-in conditioner (5 sections.. 2 in the back, 1 in the crown and 2 in the front)
-Seal with a oil or butter ** I stop at this step if I want to achieve a twist out
-Rack and shingle gel in (for a Wash and Go)
-Apply finisher
-Diffuse for a Wash and Go and Air dry for twist out
-Protect hair at night by sleep in a Satin Bonnet

Hair Goals & Actions I'm Taking To Get There...Yes I do have a hair goal! I would like to stop dying my hair and I want to get to bra strap length curly. I have a lot..A LOT of grey and I am only 22. I noticed that my new growth is healthier. So I guess I will have to deal with my silver strands. As for growing out my hair, I am moisturizing more frequently to combat dryness and break age. I am also playing around with protective styling.

My Fave Looks...
Wash and Go's
Twists and a Beanie
Twist Outs

Curly girls have more fun because... We don't have to worry about getting caught in the rain!!

Thanks you Valerie for sharing your Hair Diary!! If you would like to see more, please visit Valerie at and/or follow her on FaceBook :)

Obsessive Links: Major Hair Companies Eclipsed By Black-Owned Natural Hair Care Lines

Live By the Lye, Die By the Lye: Major Hair Companies Eclipsed By Black-Owned Natural Hair Care Lines
Written by Danielle C. Belton for Clutch Magazine

This year popular cosmetics and hair care line Carol’s Daughter launched the site Transitioning Movement. Meant to help guide women giving up chemical relaxers into the oft-confusing and conflicting world that is “going natural,” the multi-million dollar corporation seeks to both inform — and expand their base.

Can you blame them? There’s money in those curls. But for once, it seems women and minority-owned product lines got to the market first.

Carol’s Daughter. Miss Jessie’s. Karen’s Body Beautiful. Qhemet Biologics. Oyin Handmade.Kinky-Curly. All leaders in providing products to those moving from chemical processes to natural. All still independently-owned. All started by women of color – like African American Karen Tappin of her namesake company and biracial black and Japanese sisters Miko and Titi Branch of Miss Jessie’s.

But that’s not how it typically goes down. While several natural hair care alternatives run by women of color dominated the conversation, L’Oreal and other major retailers saw their overall sales in the black hair care market fall in 2009.

  Long gone are the days when you had civil rights activists pushing for stores to carry black hair care products on their shelves. Rainbow Coalition/PUSH, activist Rev. Jesse Jackson once spearheaded a campaign to get major retailers to carry black hair car and skin products in their stores in the 1970s and 80s.

Jackson’s effort was a sort of capitalist attack on racism. He famously held a funeral for cosmetic company Revlon when a representative declared black businesses would become extinct from larger white companies snatching them up. But the reverend had a point – black people shopped at Wal-Mart, Target, K-Mart, and a multitude of places. Why not carry goods for them and integrate the cosmetics aisle? Segregation divides us. Capitalism teaches us the one with the most money wins.

Racism can really impact your financial bottom line.

Yet, since racism is nonsensical, with every new black innovation, there’s typically a lag time between what black people want and when corporations start providing. This is why a company founded by black Americans, Johnson Products — creator of your grandmother’s hair oil of choice “Ultra Sheen” — found itself bought up by Proctor & Gamble. (And after floundering there for years, having its thunder stolen by the likes of multinational cosmetic corporations, it was sold to a black management firm in 2009.)

How does this happen when, since 1954, Johnson was one of the only people making black hair care products? It happens when Johnson becomes complacent and doesn’t adapt to the needs of its customers for so long that multinational firms finally are able to catch up, realize there’s money to be made, copy and improve on the product, then woo away their consumer base.

My father, a loving creature of habit, used Afro Sheen for decades. Myself, my mother, and sisters did not. We moved on to products less heavy and greasy, giving us better results.

And for a while, those came from the likes of the slowest adopters to black hair care, but once they smelled the money, were the most aggressive, dogged, and prolific.

But not anymore.

Continue reading this article >HERE<. It's definitely a good read! Also check out more articles touching on a variety of hot topics from Rihanna's breakup with Nivea to disappearing Dads. Follow Danielle on Twitter as well.
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